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ITEM 6.1 Jamfest SignsIV OtsTeF o MINNESOTA DEPARTMENT INFORMATION Request for City Council Action ORGINATING DEPARTMENT: REQUESTOR: MEETING DATE: Planning City Planner Licht 27 May 2014 PRESENTER(s): REVIEWED BY: ITEM ##: City Planner Licht City Administrator Johnson 6.1—Jamfest 2014 Signs AGENDA ITEM DETAILS RECOMMENDATION: This item is presented for City Council discussion and possible action. ARE YOU SEEKING APPROVAL OF A CONTRACT? IS A PUBLIC HEARING REQUIRED? No No BACKG ROU N D/J USTI FI CATION: Rockwoods Bar and Grille has begun planning for the Jamfest event for 2014 to be held on Friday, 15 August 2014. City staff is working with the organizers regarding application for a Special Event Permit to coordinate the site and operational issues that are subject to City Council approval prior to the event. As part of their request, the organizers have again requested the City Council approve the use of the official City logo for temporary signs advertising the event and providing direction to attendees. The organizers are proposing three locations including adjacent to TH 101 north of Holiday Inn, and adjacent to CSAH 39 at Quaday Avenue and at the northeast quadrant of TH 101 and CSAH 42. The two signs located adjacent to TH 101 would be banners affixed to semi -trailers. There is no cost to the City for the proposed signs and the organizers would make available the one sign adjacent to CSAH 39 for advertising the Otsego Prairie Festival event following Jamfest. The City Council has discussed previously that the logo represents the City's identity and reputation and that use of it should be limited to official City business such as communications, facilities, official signage, events and services. Third party use of the City's logo may be allowed on a case-by-case basis by the City Council for community wide collaborations or events. Within this context, the City Council has previously allowed approved use of the City logo for Jamfest in 2012 and 2013 based on the regional attraction of their event and promoting Otsego's community identity. However, the City also approved use of such temporary signs or the Highway 101 Market's fall Corn Maze on the same basis. The result was that there were temporary signs on semi -trailers located adjacent to TH 101 from June until November and another temporary sign adjacent to CSAH 39 from June until late September. City Council members raised questions at a meeting on 4 November 2014 as to whether allowance of temporary signs affixed to semi -trailers was consistent with the image the City was seeking to project at two of its primary gateways. City staff was directed to review the Zoning Ordinance to address the unintended expansion of the use of semi -trailers for temporary signage. The allowance of the use of temporary signage for events such as Jamfest or the Highway 101 Market is contingent upon City Council approving use of the City logo and deeming such signs to be official sign of the City. Without such action, the proposed temporary signs are prohibited by the Zoning Ordinance based on size, their temporary nature and that the signs are not located on the principal premises of the event being advertised. The decision as to whether to allow use of the City logo is a policy issue for the City Council to determine. This item is for discussion at the 27 May 2014 City Council meeting and City staff has drafted resolution that would allow for use of the temporary signs if the City Council decides to allow it. SUPPORTING DOCUMENTS: X ATTACHED ❑ NONE A. Resolution 2014-37 POSSIBLE MOTION MOTION: (Please word motion as you would like it to appear in the minutes.) Motion to approve Resolution 2014-37 approving use of the official City of Otsego logo on signs for the 2014 Rockwoods Jamfest Special Event. BUDGET INFORMATION FUNDING: BUDGETED: ❑ YES NA ❑ NO ACTION TAKEN ❑ APPROVED AS REQUESTED ❑ DENIED ❑ TABLED ❑ OTHER (List changes) COMMENTS: RESOLUTION NO.: 2014 - 37 CITY OF OTSEGO COUNTY OF WRIGHT, MINNESOTA A RESOLUTION APPROVING USE OF THE OFFICIAL CITY OF OTSEGO LOGO ON SIGNS FOR THE 2014 ROCKWOODS JAMFEST SPECIAL EVENT. WHEREAS, the City of Otsego has established its official logo to represent the City's identity and reputation; and, WHEREAS, use of the official City logo is determined at the discretion of the City Council and is limited to official City business such as communications, facilities, official signage, services and events; and, WHEREAS, the City Council may allow third parties use of the official City logo on a case-by-case basis when doing so is in the best interest of the City as determined by the City Council; and, WHEREAS, Rockwoods Bar and Grille, in association with other local businesses, is promoting the third annual Rockwoods Jamfest special event on 15 August 2014; and, WHEREAS, the Jamfest special event is estimated to have attendance of several thousand consisting people from Otsego, surrounding communities and the region; and, WHEREAS, the Jamfest special event has a potential significant economic benefit for Otsego business both for event related patronage as well as increased awareness of the Otsego market; and, WHEREAS, the organizers of the Jamfest special event are requesting use of the official City logo on three (3) signs located west of TH 101 north of CSAH 39, a sign located at the northeast quadrant of CSAH 39 and Quaday Avenue and east of TH 101 and north of CSAH 42; and, WHEREAS, the proposed signs are in addition to other event advertising including radio and advertising signs located outside of Otsego targeting a regional audience for the Jamfest special event that promote the City of Otsego as the event location; and, WHEREAS, the proposed signs would be displayed only for a limited period sixty (60) days prior to the Jamfest special event; and, WHEREAS, the proposed signs serve a functional purpose of directing event patrons to the location as well as advertising Jamfest special event; and, WHEREAS, the organizers of the Jamfest special event are providing the proposed signs at no cost to the City and use of the signs will have no impact to City service capacity. WHEREAS, the use of the official City logo on signs identifying the Jamfest special event is consistent with the City's goals to promote business development and community identity as well as promotion of the Otsego Prairie Festival; and, WHEREAS, the Request for Council Action for the City Council meeting on 27 May 2014, prepared by the City Planner, is incorporated herein. NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Otsego that Rockwoods Jamfest special event may use the official City logo on three (3) signs identifying the 2014 event provided that: All graphics related to the official City logo remain the property of the City of .Otsego with permission granted for its use only as specifically provided for herein. All other uses are prohibited. 2. The Rockwoods Jamfest special event shall utilize the official City logo only as follows subject to submission of written permission from each property owner to locate a temporary sign upon the property: a. On one (1) single sign face located on PID 118-500-143200 adjacent to TH 101. b. On one (1) sign having two faces located on PID 118-173-002010 adjacent to CSAH 39. C. On one (1) single sided sign face located on PID 118-500-262102 adjacent to TH 101. 3. The organizers of the Rockwoods Jamfest special event shall submit to the Zoning Administrator a proof image of the proposed signs for approval prior to any public display of the signs. 4. The signs advertising the Jamfest 2014 event shall be removed from public display and the structures removed from the premises by 21 August 2014 except as utilized by the City for the Otsego Prairie Festival. MOTION BY: SECOND BY: ALL IN FAVOR: THOSE OPPOSED: ADOPTED by the City Council of the City of Otsego this 27th day of May, 2014. ATTEST: Tami Loff, City Clerk CITY OF OTSEGO I: a Jessica L. Stockamp, Mayor 3