ITEM 4.3 2014 Jamfest Signs0
Ot sTe F o
MINNESOTA V
DEPARTMENT INFORMATION
Request for
City Council Action
ORGINATING DEPARTMENT:
REQUESTOR:
MEETING DATE:
Planning
City Planner Licht
23 June 2014
PRESENTER(s):
REVIEWED BY:
ITEM #:
Consent Agenda
City Administrator Johnson
4.3 —Jamfest 2014 Signs
AGENDA ITEM DETAILS
RECOMMENDATION:
This item is presented for City Council discussion and possible action.
ARE YOU SEEKING APPROVAL Of A CONTRACT? I ISA PUBLIC HEARING REQUIRED?
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BACKG ROU ND/1 USTI E I CATI O N:
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Rockwoods Bar and Grille has begun planning for the Jamfest event for 2014 to be held on Friday, 15
August 2014. City staff is working with the organizers regarding application for a Special Event Permit to
coordinate the site and operational issues that are subject to City Council approval prior to the event.
As part of their request, the organizers have again requested the City Council approve the use of the
official City logo for temporary signs advertising the event and providing direction to attendees. The
organizers are proposing three locations including adjacent to TH 101 north of Holiday Inn, and adjacent
to CSAH 39 at Quaday Avenue and at the northeast quadrant of TH 101 and CSAH 42. The two signs
located adjacent to TH 101 would be banners affixed to semi -trailers. There is no cost to the City for the
proposed signs and the organizers would make available the one sign adjacent to CSAH 39 for
advertising the Otsego Prairie Festival event following Jamfest.
The City Council discussed the signs at their meeting on 27 May 2014. Although the City Council has
previously allowed approved use of the City logo for Jamfest in 2012 and 2013 based on the regional
attraction of their event and promoting Otsego's community identity, the City Council stated there is a
need to establish more of a formal connection and participation in such events to allow the use of the
City logo and display of the signs. The City Council also directed that measures betaken to improve the
appearance of the semi -trailers with signs affixed to them as viewed from TH 101. City staff has drafted
resolution to this effect for consideration at the Citv Council meeting on 23 June 2014.
SUPPORTING DOCUMENTS:
A. Resolution 2014-45
POSSIBLE MOTION
X ATTACHED ❑ NONE
MOTION: (Please word motion as you would like it to appear in the minutes.)
Motion to approve Resolution 2014-45 approving use of the official City of Otsego logo on signs for the
2014 Rockwoods Jamfest Special Event.
BUDGET INFORMATION
FUNDING: BUDGETED: ❑ YES
NA
❑ NO
ACTION TAKEN
RESOLUTION NO.: 2014 - 45
CITY OF OTSEGO
COUNTY OF WRIGHT, MINNESOTA
A RESOLUTION APPROVING USE OF THE OFFICIAL CITY OF OTSEGO LOGO ON
SIGNS FOR THE 2014 ROCKWOODS JAMFEST SPECIAL EVENT.
WHEREAS, the City of Otsego has established its official logo to represent the
City's identity and reputation; and,
WHEREAS, use of the official City logo is determined at the discretion of the City
Council and is limited to official City business such as communications, facilities, official
signage, services and events; and,
WHEREAS, the City Council may allow third parties use of the official City logo
on a case-by-case basis when doing so is in the best interest of the City as determined
by the City Council; and,
WHEREAS, Rockwoods Bar and Grille, in association with other local
businesses, is promoting the third annual Rockwoods Jamfest special event on 15
August 2014; and,
WHEREAS, the Otsego Lions Club, a non-profit community established with
consistent with the goals of the City's Strategic Plan and support of the City, is an
official partner and will be undertaking community fundraising activities as part of the
event; and,
WHEREAS, the Jamfest special event is estimated to have attendance of several
thousand consisting people from Otsego, surrounding communities and the region; and,
WHEREAS, the Jamfest special event has a potential significant economic
benefit for Otsego business both for event related patronage as well as increased
awareness of the Otsego market; and,
WHEREAS, the organizers of the Jamfest special event are requesting use of
the official City logo on three (3) signs located west of TH 101 north of CSAH 39, a sign
located at the northeast quadrant of CSAH 39 and Quaday Avenue and east of TH 101
and north of CSAH 42; and,
WHEREAS, the proposed signs are in addition to other event advertising
including radio and advertising signs located outside of Otsego targeting a regional
audience for the Jamfest special event that promote the City of Otsego as the event
location; and,
WHEREAS, the proposed signs would be displayed only for a limited period sixty
(60) days prior to the Jamfest special event; and,
WHEREAS, the proposed signs serve a functional purpose of directing event
patrons to the location as well as advertising Jamfest special event; and,
WHEREAS, the organizers of the Jamfest special event are providing the
proposed signs at no cost to the City and use of the signs will have no impact to City
service capacity.
WHEREAS, the use of the official City logo on signs identifying the Jamfest
special event is consistent with the City's goals to promote business development and
community identity as well as promotion of the Otsego Prairie Festival; and,
WHEREAS, the Request for Council Action for the City Council meeting on 27
May 2014, prepared by the City Planner, is incorporated herein.
NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Otsego
that Rockwoods Jamfest special event may use the official City logo on three (3) signs
identifying the 2014 event provided that:
All graphics related to the official City logo remain the property of the City of
Otsego with permission granted for its use only as specifically provided for
herein. All other uses are prohibited.
2. The Rockwoods Jamfest special event shall utilize the official City logo only as
follows subject to submission of written permission from each property owner to
locate a temporary sign upon the property:
a. On one (1) single sign face located on PID 118-500-143200 adjacent to
TH 101.
b. On one (1) sign having two faces located on PID 118-173-002010
adjacent to CSAH 39.
C. On one (1) single sided sign face located on PID 118-500-262102
adjacent to TH 101.
3. The organizers of the Rockwoods Jamfest special event shall submit to the
Zoning Administrator a proof image of the proposed signs for approval prior to
any public display of the signs.
4. The signs advertising the Jamfest 2014 event shall be removed from public
display and the structures removed from the premises by 21 August 2014 except
as utilized by the City for the Otsego Prairie Festival.
5. No events or advertisements other than information related to Jamfest 2014 or
the Otsego Prairie Festival shall be displayed upon the sign. Violation of this
condition shall be subject to immediate fines for violation of this agreement and
the Zoning Ordinance in accordance with the City Code.
6. The organizers shall provide skirting or other screening of the semi -trailers used
to display the signs adjacent to TH 101 between the grade and bottom of the
trailers as may be visible from TH 101 subject to approval of City staff.
SECOND BY:
ALL IN FAVOR:
THOSE OPPOSED:
ADOPTED by the City Council of the City of Otsego this 23rd day of June,
2014.
ATTEST:
Tami Loff, City Clerk
CITY OF OTSEGO
BY:
Jessica L. Stockamp, Mayor
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