ITEM 3.6 101 Market Signs0
OtsTe F o
MINNESOTA V
DEPARTMENT INFORMATION
Request for
City Council Action
ORGINATING DEPARTMENT:
REQUESTOR:
MEETING DATE:
Planning
City Planner Licht
8 September 2014
PRESENTER(s):
REVIEWED BY:
ITEM #:
Consent Agenda
City Administrator Johnson
3.6 —101 Market Signs
P&R Manager Demant
AGENDA ITEM DETAILS
RECOMMENDATION:
City staff recommends approval of a resolution allowing Nathe 101 Market use of the official City logo
advertising the Harvest Corn Maze and Fall Festival event for 2014.
ARE YOU SEEKING APPROVAL OF A CONTRACT? 15 A PUBLIC HEARING REQUIRED?
No No
BACKGROUND/JUSTIFICATION:
Nathe 101 Market is planning their annual Harvest Corn Maze and Fall Festival special event for 2014 to
be held between in September and October at their location east of TH 101 at CSAH 39. The organizers
are requesting to locate a temporary signs on the Lefebvre at the north of CSAH 39 adjacent to TH 101
and the Benesh property north of CSAH 42 east of TH 101. The organizers have proposed including the
City logo on the signs to promote Otsego as part of the event with no cost to the City. There will also be
Otsego Parks and Recreation Days at the event on one or more days in October with tickets discounted
$3 each, and have also advertised the Otsego Prairie Festival in their September newsletter, which is
mailed to several thousand people.
The City does not have an adopted policy regarding the use of its logo by third parties. As the logo
represents the City's identity and reputation use of it should be limited to official City business such as
communications, facilities, official signage, events and services. Third party use of the City's logo may
be considered on a case-by-case basis for community wide collaborations or events when the City is a
sponsor or participant. Within this context, criteria that the City Council may consider regarding use of
the City logo as requested by Nathe 101 Market include:
■ Consistency with the desired image of the Otsego community both long and short term.
■ Potential media exposure for the City or key City messages.
■ Economic benefit derived from use of the City logo.
■ Timeline for use of the City logo.
■ Fiscal costs to be incurred by the City.
■ Impacts to City services and facilities.
■ Consistency with adopted City ordinances and policies.
■ Other elements of the user's communication plan.
■ The third party's reputation, qualifications and experience.
The potential exposure of the City as part of Harvest Corn Maze and Fall Festival is significant and does
result in potential economic benefit for other area businesses. The event will be advertised on local
radio stations, area billboards, social media and websites, which identify the location of the event as
Otsego thus promoting the City's identity. The City's Parks and Recreation Department also benefits
directly with discounted access to the event as part of its programs. The City has allowed the use of the
City logo for similar signs related to the annual Rockwoods Bar and Grille JamFest special event. City
staff has drafted a resolution allowing Nathe 101 Market use of the City logo for the proposed signs,
which is attached for consideration at the City Council meeting on 8 September 2014.
SUPPORTING DOCUMENTS: X ATTACHED ❑ NONE
A. Resolution 2014-59
MOTION: (Please word motion as you would like it to appear in the minutes.)
1. Motion to approve Resolution 2014-59 approving use of the official City of Otsego logo on signs
for the 2013 Nathe 101 Market Harvest Corn Maze and Fall Festival special event.
BUDGET INFORMATION
FUNDING: BUDGETED: ❑ YES
NA
❑ NO
ACTION TAKEN
❑ APPROVED AS REQUESTED ❑ DENIED ❑ TABLED ❑ OTHER (List changes)
COMMENTS:
RESOLUTION NO.: 2014 - 59
CITY OF OTSEGO
COUNTY OF WRIGHT, MINNESOTA
A RESOLUTION APPROVING USE OF THE OFFICIAL CITY OF OTSEGO LOGO ON
SIGNS FOR THE 2014 NATHE 101 MARKET SPECIAL EVENT.
WHEREAS, the City of Otsego has established its official logo(s) to represent the
City's identity and reputation; and,
WHEREAS, use of official City logo(s) is determined at the discretion of the City
Council and is limited to official City business such as communications, facilities, official
signage, services and events; and,
WHEREAS, the City Council may allow third parties use of official City logo(s) on
a case-by-case basis when doing so is in the best interest of the City as determined by
the City Council; and,
WHEREAS, Nathe 101 Market is promoting its annual Harvest Corn Maze and
Fall Festival special event from in September and October; and,
WHEREAS, the Harvest Corn Maze and Fall Festival special event is estimated
to have attendance of several thousand consisting people from Otsego, surrounding
communities and the region; and,
WHEREAS, the Harvest Corn Maze and Fall Festival special event has a
potential significant economic benefit for Otsego business both for event related
patronage as well as increased awareness of the Otsego market; and,
WHEREAS, Nathe 101 Market will partner with the Otsego Parks and Recreation
Department to provide a program during the event making available discounted tickets
through the City; and,
WHEREAS, Nathe 101 Market is requesting use of an official City logo on sign(s)
located adjacent to TH 101; and,
WHEREAS, the proposed signs are in addition to other event advertising
including radio and advertising, signs located outside of Otsego targeting a regional
audience for the Harvest Corn Maze and Fall Festival special event that promote the
City of Otsego as the event location; and,
WHEREAS, the proposed signs would be displayed only for a limited period prior
to and during the Harvest Corn Maze and Fall Festival special event, and,
WHEREAS, the proposed signs serve a functional purpose of directing event
patrons to the location as well as advertising Harvest Corn Maze and Fall Festival
special event; and,
WHEREAS, the organizers of the Harvest Corn Maze and Fall Festival special
event are providing the proposed signs at no cost to the City and use of the signs will
have no impact to City service capacity; and,
WHEREAS, the use of an official City logo on signs identifying the Harvest Corn
Maze and Fall Festival special event is consistent with the City's goals to promote
business development and community identity; and,
WHEREAS, the Request for Council Action for the City Council meeting on 12
August 2013 and all exhibits thereof, prepared by the City Planner, is incorporated
herein.
NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Otsego
that Harvest Corn Maze and Fall Festival special event may use the official City logo on
two (2) signs identifying the 2014 event provided that:
All graphics related to official City logo(s) remain the property of the City of
Otsego with permission granted for its use only as specifically provided for
herein. All other uses are prohibited.
2. The Harvest Corn Maze and Fall Festival special event shall utilize the official
City logo only on sigs at the following locations:
a. PID 118-500-143200.
b. PID 118-500-262102.
3. The organizers of the Harvest Corn Maze and Fall Festival special event shall
submit to the Zoning Administrator a proof image of the proposed signs for
approval prior to any public display of the signs.
4. The signs that include the use of the City logo shall be removed from public
display and the semi -trailers removed from the properties by 10 November 2013.
5. The organizers shall provide skirting or other screening of the semi -trailers used
to display the signs adjacent to TH 101 between the grade and bottom of the
trailers on all sides visible from TH 101 subject to approval of City staff.
MOTION BY:
SECOND BY:
ALL IN FAVOR:
THOSE OPPOSED:
ADOPTED by the City Council of the City of Otsego this 8t" day of
September, 2014.
ATTEST:
Tami Loff, City Clerk
CITY OF OTSEGO
Jessica L. Stockamp, Mayor
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