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07-09-12 SCCSPECIAL CITY COUNCIL MEETING Executive Session July 9, 2012 Call to Order. Mayor Jessica Stockamp called the meeting to order at 9:03 PM. Roll Call: Mayor Jessica Stockamp; Councilmembers: Vern Heidner, Dan Scharber, Doug Schroeder and Tom Darkenwald. Staff: Lori Johnson, City Administrator The meeting was closed pursuant to Minnesota Statute 13D.01 and 13D.05, subdivision 3 to evaluate the performance of Lori Johnson, City Administrator. The Council conducted a performance review of the City Administrator. Councilmember Scharber made a motion to adjourn. Councilmember Darkenwald seconded the motion. All in favor. Motion carried. Adjourned at 10:32 PM. or Jessica Stockamp ATTEST: Lori Johnson, City Administrator SPECIAL CITY COUNCIL MEETING OTSEGO CITY HALL July 9, 2012 *6:00 PM Call to Order. Mayor Jessica Stockamp called the meeting to order at 7:00 PM. Roll Call: Mayor Jessica Stockamp; Councilmembers: Vern Heidner, Dan Scharber, Doug Schroeder and Tom Darkenwald. Staff: Lori Johnson, City Administrator; Gary Groen, Finance Director; Daniel Licht, City Planner; Ron Wagner, City Engineer; Parks and Recreation Manager Ross Demant; Brad Belair, Maintenance Supervisor; Kurt Neidermeier, PeopleService and Tami Loff, City Clerk. 1. Strategic Planning. City Administrator Johnson reviewed the work completed thus far by the City Council and staff on strategic planning. She explained that staff has identified many actions and objectives to achieve the four goals approved by the City Council. She stated that the intent of tonight's meeting is to gather input and direction from the Council on those actions and objectives. She stated that the Council needs to prioritize them because there are too many actions to complete with the resources currently available. She further explained that following Council direction tonight, staff can move to the next step in the implementation process. The City Council reviewed each of the objectives and actions presented beginning with the first goal. The Council agreed with the objectives and actions as presented with the comments and exceptions noted below: Goal 1: Expand the City's commercial and industrial tax base. Objective 1 - identified as a high priority. Objectives 2 and 3 - the City Council recommended these are passed on to the EDA. Objective 4 -the City Council directed City staff to work with the County to ensure Otsego is listed as the City for all property addresses in the City on all county records. The City Council directed City staff to contact MNDot to determine if the City could install a "Welcome to Otsego" sign on the County Road 36 Bridge on northbound highway 101. Entrance signage was identified as a high priority. The City Council directed staff to update all City vehicles and equipment with new logo immediately with funding to come from the 2012 Council contingency budget. There was discussion on updating the parks signs with the new logo. Parks and Recreation Manager Demant will gather pricing and bring back. The Council agreed that the frequency of the newsletter is adequate and further recommended that all the Otsego Businesses be added to the newsletter mailing list if they are not already. The Council supported creating an identity and welcoming atmosphere in the City's main retail areas. City Administrator Johnson suggested using some of the economic development marketing money for that purpose and further suggested engaging the business and property owners to assist in determining how to best accomplish that goal. Adding City banners on the lights poles and other options were discussed. The City Council agreed to use $5,000 from the 2012 Economic Development marketing budget for banners and other enhancements to promote the retail area from the HannaLee building on County Road 39 west to include Waterfront East and from 101 Fitness south to 85Th on County Road 42. Objective 7 — removed from list as this is not within the City's control. Objective 8 — identified as a high priority especially water and sewer to the industrial area on Kadler. Goal 2: Assess the efficiency and effectiveness of City services. Objective 7 - There was discussion on a resident survey to determine the expectations of the residents and how they view current City services. Options include hiring a survey company, using the City website and the City newsletter. The City Council directed City staff to get pricing on using a survey company. This entire goal of Assessing the efficiency and effectiveness of City services was identified as a high priority by the Council. The City Council set a Special City Council meeting on August 6 at 7:00 PM at the Public Works facility to continue the Strategic Planning. 2. Adjourn. CM Scharber motioned to adjourn. Seconded by CM Darkenwald. All in favor. Motion carried. Adjourned at 9:55 PM. ATTEST: am'A—JV V l Tami Loff, City Clerk ±k('QX- q Mayor Jessica Stockamp *immediately following the adjournment of the City Council meeting at 6:00 PM.