ITEM 4.10 Use of offical city logoTY OF
ot C1 fgo
MINNESOTA
DEPARTMENT I lF RMATl !
Request for
City Council Action
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MEETI N DATE -
Community Development
City Planner Licht
13 May2013
PRESENTER(s);
REV] EWE D BY:
ITEM
City Planner Licht
City Administrator Johnson
4.10 — JalWest 201# signs
AGENDA ITEM DETAILS
RECOMMENDATION:
City staff recommends approval of a resolution allowing R cl w ods Jamfest use of ars official City logo
advertising their event for 2013,
ARE YOU SEEKING APPROVAL OF A CONTRACT?
IS A PUBLIC HEARING REQUIRED?
No.
BAC KG ROUND/JU STIFI ATI0N:
Roc woods has begun pranging for the JamFest event for 2013. City staff is working with them to
coordinate the site and operational issues subject to City approval under a special event permit and a
request for City Council approval will be forthcoming. As part of their request, the organizers are again
requesting the use of the official Cit} logo on two signs to be located adjacent to Thi 101 and adjacent t
SAH 39 advertising the event and providing direction to attendees, Rockwoods suggested that this
year theCity's official logo for the Otsego prairie Festival along with the date of the event be included on
the signs. There is no cost to the City for the proposed signs.
As the logo represents the City's identity and reputation, use of it should be limited to official City
business such as communications, facilities, official signage, events and services. Third party use of the
City's logo may be allowed on a case-by-case basis by the City Council for community wide
collaborations orevents. Within this content, the City Council approved use ofthe City logo for Jarr Fest
In 2012, City staff has drafted a resolution stating this sane basis for the City to allow use of the City
logo for the JarnFest 2013 signs.
SUPPORTING DOCUMENTS: X ArrACHED d NONE
A. Resolution 2013-22
MOTION (Please word I-no#ion as you would like It to appear In the minutes.)
Motion to approve Resolution 2013-22 approving use of the official City ofOtsego logo on signs
for the 2013 RockwoodsJamfestspecial Event. F
BUDGET INFORMATION
FUNDING:
NA
BUDGETED., ii YES
�LEI N*1
ACTION TAKEN
[
APPROVED AS REQUESTED o DENIED o TABLED ❑ OTHER (List changes)
COMMENTS: EATS:
RESOLUTION NO.: 2013 - 22
CITY OF OTSEGO
COUNTY OF WRIGHT, MINNESOTA
RESOLUTION APPROVING USE of THE OFFICIAL CITY of OTSEGO Loco ON
SIGNS FOR THE 2013 ROCKWoo S JAMFEST SPECIAL EVENT.
WHEREAS, the City of Otsego has established its official logo(s) to represent the
City's identity and reputation; and,
WHEREAS, use of official City logo(s) is determined at the discretion of the City
Council and is limited to official City business such as communications, facilities, official
signage, services and events; and,
WHEREAS, the City Council may allow third parties use of official City logo(s) on
a case-by-case basis when doing so is in the best interest of the City as determined by
the city Council; and,
WHEREAS, I eckwoeds Bar and Grille, in association with other local
businesses, is promoting the fourth annual Rockwoods JamFest special event on
August 9 and 10, 2013; and,
WHEREAS, EAS, the JamFest special event is estimated to have attendance of
several thousand each night consisting people from Otsego, surrounding communities
and the region; and,
WHEREAS, the JamFest special event has a potential significant economic
benefit for Otsego business both for event related patronage as well as increased
awareness of the Otsego market; and,
WHEREAS, the organizers of the Jar fest special event are requesting use of an
official City logo on a sign located adjacent to T '101 and a sign located at CSAH 39
and Quaday Avenue; and,
WHEREAS, the proposed signs are In addition to other event advertising
including radio and advertising signs located outside of Otsego targeting a regional
audience for the JarnFest special event that promote the City of Otsego as the event
location; and,
WHEREAS, the proposed signs would be displayed only for a limited period prior
to the JarnFest special event; and,
WHEREAS, the proposed signs serve a functional purpose of directing event
patrons to the location as well as advertising JamFest special event; and,
WHEREAS, the organizers of the JamFest special event are providing the
proposed signs at no cost to the City and use of the signs will have no impact to City
service capacity.
WHEREAS, the use of an official City logo on signs identifying the Jamfest
special event is consistent with the City's goals to promote business development and
community identity as well as promotion of the 2013 Prairie Festival; and,
WHEREAS, the Request for Council Action for the City Council meeting on 13
May 2013 and all exhibits thereof, prepared by the City Planner, is incorporated herein.
NOW, THEREFORE BE IT RESOLVED by the City Council of the City of Otsego
that Rockwoods. Jamfest special event may use the official City logo on two 2 signs
identifying the 2012 event provided that:
All graphics related to official City logo(s) remain the property of the Cit} of
Otsego with permission granted for its use only as specifically provided for
herein, All other uses are prohibited.
2. The Rockwoods JamFest special event shall utilize the official City logo only as
follows:
a. on one single sign face located on PID 118-500-143200 adjacent to
H 101.
b. On one sign having two faces located on PID 118-173-002010
adjacent to CSAH 39.
3, The organizers of the Rockwoods JamFest special event small submit to the
Zoning Administrator a proof image of the proposed signs for approval prior to
any public display of the signs.
4. The signs that include the use of the City logo shall be removed from public
display only after 14 September 2013 but before 23 September 2013.
MOTION BY:
SECOND BY.
ALL IN FAO=
THOSE OPPOSED:
ADOPTED by the City Council of the City of Otsego this 13 th day'of M ay,
2013.
CITY of OTS GO
Jessica L. Stockamp, Mayor
ATTEST:
..............
Tami Loff, City Clerk